Cara Sherman found her calling in fifth grade when she won first prize from a New York City radio station for her essay, "Why I'm Proud to be an American". From the sublime to a nom de plume, Cara later earned a measure of fame writing Hollywood gossip.

Her career as a writer, editor, and marketing consultant spans more than three decades and three coasts. In New York she was a freelance fiction writer and Editorial Director for Magazine Management Company, a Madison Avenue firm best-known for publishing Marvel Comics. She worked beside Mario Puzo while he was writing The Godfather and Stan Lee before Spiderman hit the big screen. While they went on to greatness, she went on to Seattle. And met Joe. On their first date he asked her if she would like to take scuba lessons. She said "yes" on a lark. It was the moment that changed her life.

Cara was Advertising and Business Manager for newspapers in Seattle and Los Angeles, Advertising Director for Sea & Sea USA, has written for Skin DiverRodale's Scuba DivingDive TrainingScuba TimesThe Undersea JournalAquaUnderwater USASport Diver, and then some, and continues to write product catalogs for Sea & Sea Japan. In 1988 Cara and Joe pooled their talents to write the first of six books on underwater photography, under the imprint of Orca Publications.

Today, as head of Underwater Exposures, the focus is on dive travel and underwater imaging. The way she sees it, she didn't go on to greatness but she did get the good life.